NEB NotesNepal
Mkt.307 • Class 11management Stream1 Lesson
Credit Hours: 5

Marketing

बजारशास्त्र (कक्षा ११)

Nature & Concepts of Marketing, Marketing Mix (4Ps), Marketing Environment (Micro & Macro), Consumer Buyer Behavior, Market Segmentation & Target Marketing, Wholesalers & Retailers in Nepal distribution channels, and Marketing Information Systems (MIS).

Prescribed Chapters

Showing 1 Lessons
Unit 1

Marketing Concepts, Environment & Buying Behavior

1 Lesson
Lesson 1Syllabus Mapped14 Solved Q&A

Marketing Concepts, Environment & Buying Behavior

बजारशास्त्रको अवधारणा, वातावरण तथा ग्राहक व्यवहार

Marketing concepts (Production, Product, Selling, Marketing, Societal), Marketing Mix 4Ps, micro and macro environment, consumer buying decision process, middlemen (wholesaler, retailer, agent), and MIS.