Unit 1 • Class 11Marketing (Mkt.307)

Marketing Concepts, Environment & Buying Behavior

बजारशास्त्रको अवधारणा, वातावरण तथा ग्राहक व्यवहार

Marketing concepts (Production, Product, Selling, Marketing, Societal), Marketing Mix 4Ps, micro and macro environment, consumer buying decision process, middlemen (wholesaler, retailer, agent), and MIS.

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